IMACINATION AND APPLE PARTNER TO DELIVER COMPREHENSIVE
E-COMMERCE SOLUTION

May 6, 2002 -- Imacination Software, publishers of acclaimed Ch-Ching!
Instant E-commerce software, and Apple Computer, Inc. announced today a
joint offering of E-commerce development targeted specifically at
commercial software vendors. Under the terms of the offering, Imacination
will offer Apple developers one of three specially priced E-commerce
solutions for selling and securely delivering content such as files and
applications.

The offerings are aimed at assisting software developers build a better
brand for their product and their company and building a direct sales
channel by using a professional, custom developed solution instead of an
alternative shareware sales solution or no online sales solution at all.

"During this economic climate it is critically important to have maximum
influence in the distribution channel from production all the way to sales,"
informs Allon Bendavid, president of Imacination Software. "Companies who
seem to have been hurt the most are those that did not have any direct sales
channel and have been isolated from their customers in favor of alternative
solutions."

Sales channel influence means continued direct interaction with the end
user. This is the only way to maintain relevance and ensure that your
product is receiving the best representation possible. Direct sales and
customer interaction also ensure that software vendors will be able to most
cost effectively reach their customers.

An online store is an integral part of that endeavor, enabling the software
vendor or merchant to connect directly to and serve customers 24 hours a day
for as little as $5 per day.

To learn more about the solution offerings and prices including boxed
solutions, hosted solutions and turn-key solutions utilizing Mac OS X
technology, visit:

http://developer.apple.com/mkt/imacination.html

About Imacination Software

Ventura, California based Imacination Software is a privately held company
focusing on the development of commercial E-commerce and Web application
software. Imacination Software can be reached by calling 800/244-5332, by
email to [email protected] or on the Worldwide Web at
http://www.imacination.com.

Media Contact:

Allon Bendavid
Imacination Software
818-706-8664
[email protected]