The Death of Daily Deals: Why the Groupon Bubble is Popping
If you’re like most people who budget their spending carefully, you know that when it comes to saving money, every little bit counts. Back in the day, you might have clipped coupons to set aside a little extra money, but with the technology of today, “clipping coupons” has become a little more high-tech. If you’ve used sites like Groupon or LivingSocial to save some dough, you know that some deals are worth your time, and some aren’t. Depending on how long you’ve been a subscriber to any one of the thousands of daily deal sites out there, chances are you’re a little sick of the daily deal onslaught—from email overload to the repetition of the same old deals, even the most diligent money-savers can probably agree that the daily deals bubble is getting a little passe. But if you’re not sick of them, get your daily deals while you can, because the industry may be disappearing; from daily deal sites closing up shop in droves at a time, to deal titan Groupon’s shareholders beginning to cash out recently, the industry seems to be slowly but surely closing up shop.