Erik's Weblog 2.0

March 11, 2011 +2 more...

[@880]

AMC Swaps Free for Pay Rewards Program

Recieved this today...


AMC Stubs

Maybe it's just me, but isn't the purpose of a Rewards/Loyalty Program to entice people? Not quite sure that asking them to pony up $1 a month is the way to go.

Comments

Starr

Mar 26, 2011 at 08:39

I agree with you...asking us to pony up money for a reward program is not very rewarding.  The old program seemed to be better.  I'll probably start going to Regal instead.  I believe they still have the program that is similar to the good old AMC program.

Brucecarson2008

Mar 26, 2011 at 18:09

You've got to be kidding me, what a joke. Already they require you to carry around a big cumbersome movie watcher card (why not just associate your drivers license or CC, or at least give you a borders rewards style key ring thing). Now they are going to make those cards no longer work and replace it with a new program? What a bunch of jack asses. How important to they think they are? You're a movie theater!! It's not like you're an airline where there's enough value (free flights) to put up with inane changes in your rewards program, if a movie theater jacks around with their reward program most people's reaction is going to be that you're TOTALLY UNRELIABLE and they'll want nothing to do with your rewards anymore. Idiots!!

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