Fred Meyer is working with our sister divisions in the Kroger company and our suppliers to reduce excess packaging. For bags, our goal is reducing plastic bag usage by 400,000,000 in 2008. Encouraging Customers like you to use these Reusable Shopping Bags is a good start.
I looked at them a while back. They felt pretty flimsy to me. I'll have too see if they are any better now.
A penny discount for using reusable bags would be nice too.